Strategic Planning for Supply Chain of Health Tourism in Iran: Razavi Hospital

Document Type : Original Article

Authors

1 Department of Industrial Engineering, Islamic Azad University, Electronic Branch, Tehran, Iran

2 Assistant Professor, School of Industrial Engineering, College of Engineering, University of Tehran

3 PHD in Business Management,Head of Health Tourism Office

10.30483/rijm.2021.254150.1005

Abstract

abstract
Given the importance of health tourism in Iran and the body of problems surrounding the implementation of health tourism along with the challenges of attracting tourism in Iran, after an analysis of the external environment based on PESTEL and PORTER methods and internal environment based on performance indicators and EFQM method, along with an analysis of high-level documents and stakeholders, we determined to formulate a strategy of health tourism supply chain in Razavi hospital of Mashhad in through an experimental study.
Strategies were developed using SWOT matrix are based on comments and views of health tourism experts. They were then prioritized by QSPM matrix and following the implementation of strategies, strategic objectives and indicators were determined as a balanced scorecard. The results suggest that the use of above techniques can contribute to health tourism industry.
Keywords: health tourism supply chain, health tourism, strategy, strategic objective,
PORTER, PESTEL, EFQM, BSC SWOT, KAPLAN, NORTON & QSPM

Keywords


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